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Big Data Solutions

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Introduction

The industry's leading global data-processing technology allows comprehensive, accurate, timely access to Internet information that is of interest to governments and businesses. Natural-language processing algorithms are used to conduct in-depth analysis and Internet mining of public opinions and to analyze the sources, scopes, situations and trends at different stages of public-opinion events that proliferate on various websites, thus providing materials and a basis for decision-making with regard to the treatment of such events. Moreover, it satisfies the needs of governments and enterprises in regard to crisis warning and tracking, competitor monitoring, public-opinion risk assessment, special-event tracking and analysis, and other functions essential for the development and implementation of communication strategies.

The government-enterprise big-data solution provides targeted application products for different users, including public-security big-data products for government users, the Insider DI for businesses and the Insider Buzz for users in the new-media field. Additionally, the solution can provide customized development according to the users' particular needs, such as the collection of designated ized data sources, integration of data on local characteristics, personalized data governance and the creation of special application functions.

Features

Multi-environment Deployment

Deployment in public cloud, private cloud and non-cloud environments is supported in order to meet the compliance requirements of different customers for data management strategies.

Portraits of governments and enterprises

The registration information, financial information, operation status and other data of governments and enterprises are comprehensively analyzed.

Risk Warning

Public-opinion analysis is conducted on government and enterprise images, brand image and product images in order to promptly issue alerts regarding negative events.

Subscription Tracking

Subscription to special-event development is supported as a means to ensure that government and enterprise users can track their critical events in real time.

Architechure

It can be deployed via the public cloud, private cloud and/or non-cloud environments for the collection of data from government websites, news sites, local portals, local information-service sites, forums, post bars and social media (e.g., Weibo, WeChat, etc.), thereby facilitating customized graphic presentations of government and enterprise big data.

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Application Scenarios

  • Social-media public security warning and decision-making
  • The analysis of social-media information, in combination with the analysis of major events, hot events occurring in key periods and hot public opinions, assists in decision-making with respect to public security while minimizing the occurrence of mass eve
  • Brand monitoring
  • Brand monitoring indicators are customized, and brand industry hot events, regional hot events and brand public-opinion events are monitored and analyzed, thus providing big-data support for corporate brands in their efforts to compete against rivals.
  • Market competition analysis
  • The operation status of similar products in a given region is analyzed in order to provide a primary investigation of the market and monitor the effectiveness of market launches in the market. Accordingly, for a new market we employ a data-based model and
  • Mining of potential customers
  • Sales and service information is gathered in regard to the client's own products and those of competitors, while information concerning user and geographical coverage is analyzed in order to mine the customer base with respect to potential regions and use

Application Cases

  • Insider (Standard Big Data)

  • A Big-data Platform for Business Intelligence and Media Monitoring
  • Analysis of global opportunities and mining of potential users
  • Management of corporate brand image and early warning with regard to unexpected events
  • Customized professional data reports
  • Public Safety

  • Public Opinions Monitoring and Analysis Platform for Governments
  • Design and training of multiple public-opinion monitoring algorithms for governments
  • Efficient discovery of important warning information within massive data
  • Efficient discovery of important warning information within massive resources of informationdata

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